Where it started
It started with the most ordinary thing on the table: a glass of water. We drink it all day, every day, and honestly, it's a bit boring. We wanted to change that without making it complicated.
About ZERO K
Our story
A small team with one big idea: everyday water deserves a little more excitement.
A little fizz that makes everyday water more exciting.
What we believe
Taste first, always. Fun over fuss. And something good to drink shouldn't be a once-in-a-while thing. It should fit right into your everyday.
Who's behind it
ZERO K is made by Jenish Foods Pvt Ltd, the team behind Lemon Fizz. Same obsession with flavour, brand-new idea.
What's next
We're launching in December. Until then, the details stay under wraps. Follow along to be the first to see it.
The Lemon Fizz journey
Before ZERO K, there was Lemon Fizz.
Every brand has a first fizz. Ours was nimbu soda. Here's how one lemony idea from Surat turned into a brand-new one.
Nimbu soda wali feeling
Nimbu soda is one of those flavours everybody just gets. Cold glass, sharp lemon, that first fizzy sip.
Phir aaya ek idea
What if nimbu soda came in a tube? Drop a tablet in a glass of water, watch it fizz, and there's your nimbu soda.
That became Lemon Fizz: instant nimbu soda tablets.
Ek tube, ek shop, ek order
Lemon Fizz started on shelves in Surat, then found its way online too. Every shop and every order taught us something new.
Jo seekha
Flavour first. Keep it simple. Make it fun enough that people actually reach for it. Those lessons are now the base of everything we build.
Ek naya sawaal
One day the question changed. Not "how do we make nimbu soda easy?" but "why is everyday water so ordinary?"
Hello, ZERO K
Same team, same obsession with flavour, a brand-new idea for a Gen Z crowd. Bold look, playful voice, built with our brand partner Frameinn Media.
Launching December 2026. Until then, the details stay under wraps.
Lemon Fizz was the first fizz. ZERO K is the next one.
Our journey
How ZERO K came to be.
-
The roots
Made by the Lemon Fizz team
ZERO K comes from Jenish Foods Pvt Ltd, the team behind Lemon Fizz. Same obsession with flavour, brand-new idea.
-
The question
Why is everyday water so ordinary?
We asked a simple thing: why should the most ordinary drink of the day feel so ordinary? We wanted to add a little fizz, and make it taste so good you look forward to the next glass.
-
The brand
A look and a voice of its own
With our brand partner Frameinn Media, we gave ZERO K a bold, playful look and a voice built for a Gen Z crowd.
-
What's next
Launching in December 2026
Until then, the details stay under wraps. Follow @zerok.drinks to see it first.
Founded by Jenish Kajavadra
Director, Jenish Foods Pvt Ltd
Launching soon
Be first to know.
The first look, behind-the-scenes and the big reveal all drop on Instagram first.